Designer & Art Director working
globally in the digital realm for clients within the fields of lifestyle, commerce, fashion, culture & technology. 

SELECTED WORK ↓

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Portfolio site for Ausra Babiedaite
(Website Design)

2025

An immersive portfolio experience for artist Ausra Babiedaite, blending visual storytelling and thoughtful interaction to mirror her multidisciplinary practice.
The site acts as both archive and stage — highlighting her work across mediums while maintaining a clean, editorial flow.

ausrababiedaite.com ↗ 
Development by Option5 Studio

Sonoluma Festival
(Art Direction + Design)

2025

Sonoluma is a five-day immersive festival that brings together electronic music, contemporary art, and community workshops in Copenhagen.
This project focused on building a visual identity inspired by natural phenomena. The goal was to create a system that felt fluid and expansive — much like the festival itself.

The result is an identity that feels both understated and bold — grounded in nature, yet open to transformation.

Noodle Joint 35 
(Identity + Merch)

2024

Noodle Joint 35 is a family-owned bistro that blends bold flavors with street food tradition. This project centered on creating a visual identity inspired by 70s street food culture, combining nostalgic elements with playful, modern design. The result is a timeless yet fresh identity that reflects both heritage and boldness.x

Fendi Casa
(Website Design)

2022

Fendi Casa redefines luxury living by merging Italian craftsmanship with modern innovation. This project showcases the creation of a digital platform that translate Fendi Casa's iconic aesthetic into an online experience that embodies the perfect fusion of heritage and contemporary sophistication.

Esoteric App
(Identity + Digital)

2024

Esoteric is a digital platform and social network designed to elevate trendsetters, giving them the recognition they deserve and a space to curate the future of style. This project focused on the visual direction and identity that resonates with a forward-thinking audience, blending minimalism with bold design elements to reflect the platform's cutting-edge approach to style and influence.

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Betty Nansen Theater

(Website Design)

2023

Betty Nansen, a cornerstone of Copenhagen's theater scene since 1869, sought a flexible design system to showcase its diverse range of productions. This project involved creating a dynamic system for crafting unique landing pages that align with the visual identity of each play. 
 

smart
(Website Design)

2024

Website redesign for smart — a pioneering brand that has redefined urban mobility for over 25 years, focusing on innovative all-electric solutions tailored for city life. The redesign features an elegant digital identity with intuitive navigation and sophisticated visuals. The minimalist layout complements smart’s electric vehicles, enhancing the user experience while exploring their latest products.

Working With

Design / Art Direction / Visual Identity / Graphic Design / 
Motion / Print

Working With

Design
Art Direction
Visual Identity
Graphic Design
Motion
Print

Philharmonie Luxembourg
(Design Concept)

2024

Design direction for Philharmonie Luxembourg’s website reimagines the digital experience for one of Europe’s most prestigious concert halls. The exploration combines refinement with playfulness, creating an engaging and sophisticated online presence that mirrors the elegance of the venue while offering a dynamic user experience.

Design Holding 
(Website Design)

2023

Design Holding, a global leader in high-end design, needed a digital solution that balanced individuality with unity across its diverse portfolio of brands. The goal was to create a dynamic system that allows brands to highlight their iconic products while providing a central hub for corporate information and stats, ensuring consistency and accessibility across the platform.

Flos – Arco K Limited Edition
(Art Direction & Digital Design)

2022

Digital launch for the Arco K 2022 Limited Edition by Flos, created at DEPT®.
The project reimagined the iconic Arco lamp through a contemporary lens, highlighting its timeless arc and crystal base. A numbered edition that blends design heritage with a modern digital presence.

About

Frame 2

Designer and Art director working globally in the digital realm for clients within the fields of lifestyle, commerce, fashion, culture & technology. Creating digital experiences, art direction, graphic design, interfaces & identities.


Focusing on brand narrative with user-centered design to create memorable systems, stories, interfaces, communications, and product experiences. I have had the privilege to work with amazing people and brands — from big companies to smaller locally renowned brands and start-ups. 

Let's talk and connect

©2025
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