New visual identity for Slovakian brand Optika Fröhlich. Optika Fröhlich provides professional eye care, products, and services in a stylish environment. What started out as a small family business, has now expanded to multiple stores throughout Bratislava. To coincide with the opening of their latest store, I collaborated with designer @adam_molnar to define a new visual identity for Optika Fröhlich that communicates their company vision: to find the right glasses for every customer. Working across digital and physical platforms, we created a new logo, brand style guide, website, and various marketing materials.