Tell it with colors

Company: Capture One
Role: Graphic Design
Year: 2020

Working in a creative team, I contributed concept development and executed visual design for Capture One’s “Tell it with colors” campaign. 
To celebrate the launch of Capture One 21, our team focused on a key USP for the editing software brand: color. With the aim of highlighting the role of color – and color editing tools – in photography, we decided to challenge 3 creatives to tell a visual story about their experience of the pandemic – using just one color. 
The result was a thought-provoking, visually arresting campaign told in 3 chapters, marking a bold new step for Capture One’s evolving brand identity.
HERO-6
HERO-1
HERO
GIF-1
HERO-5
HERO-4
HERO-3
HERO-2
HERO-1
GIF
HERO
HERO_2
rv_folio_tell_it_with_color_14
rv_folio_tell_it_with_color_4
rv_folio_tell_it_with_color_5
rv_folio_tell_it_with_color_6
rv_folio_tell_it_with_color_13
rv_folio_tell_it_with_color_8
rv_folio_tell_it_with_color_16
rv_folio_tell_it_with_color_10
rv_folio_tell_it_with_color_11
rv_folio_tell_it_with_color_12
rv_folio_tell_it_with_color_7
rv_folio_tell_it_with_color_15

Team

Art / Design Direction: Zarina Linddahl
Words by: Lena Rutkowski
Motion Design: Viktor Farkas
Image sourcing: Charlotte McKay

More Projects

Tell it with colorsGraphic Design

Van DuoWeb design

Optika FrohlichIdentity, Website

Eleven OIdentity, Website

Capture OneGraphic Design

CulturepediaWeb design

Section OfEditorial Design, Photography

RefleactConcept, 3D

MadøreGraphic Design

CopehagenConcept, 3D