Tell it with colors

Working in a creative team, I contributed to concept development and executed visual design for Capture One’s “Tell it with colors” campaign. To celebrate the launch of Capture One 21, our team focused on a key USP for the editing software brand: color. With the aim of highlighting the role of color – and color editing tools – in photography, we decided to challenge 3 creatives to tell a visual story about their experience of the pandemic – using just one color. 
The result was a thought-provoking, visually arresting campaign told in 3 chapters, marking a bold new step for Capture One’s evolving brand identity.

Team

Art / Design Direction: Zarina Linddahl
Words by: Lena Rutkowski
Motion Design: Viktor Farkas
Image sourcing: Charlotte McKay

Initial CVI: NR2154